Exhibitor Resources

Welcome to exhibitor resources – your one-stop shop for all the Farmfest exhibitor information you need including the exhibitor manual, schedules, deadlines and much more.

Exhibitor Manual

This manual provides information on necessary rules, regulations, services, and show information for the 2026 event. Please share the enclosed materials with your operations and on-site teams.

Digital Booth Technology

We have upgraded our digital booth technology to make it easier for you to upload your company information on the digital floor plan and easier for our attendees to access that information on Farmfest.com. Welcome to 3e from EXPOCAD! For detailed directions on updating your company's product categories and digital booth profile, visit this page.

New Exhibitor Registration & Wristband Process

Overview

Each exhibiting company is provided a daily allotment of wristbands for staff working the booth. Wristbands are required for entry to the show grounds and must be worn at all times during show hours. Wristbands are valid for one day only and correspond to specific show days.

Wristband allotments are based on booth size (see table below). Once a company’s allotment is fully claimed in the registration portal, additional wristbands may be purchased.

Key Notes for Exhibitors

• Wristbands are for employees working the booth only
• Wristbands are daily, meaning there is a new wristband for each day of the show
• Attendee tickets for customers must be purchased separately via the Promotion & Sponsorship page on the website
• Main Contacts are responsible for communicating the registration plan to their staff

NEW! Exhibitor Registration Process

Exhibitor Wristbands are now easier than ever to manage! The process has changed for exhibitor registration so exhibit staff can come through any gate on the show grounds to receive wristbands. The following online registration process must be completed before wristbands will be available for you. This process allows exhibit staff to more easily enter and exit the show grounds and allows IDEAg staff to better track who has acquired the allotted wristbands.

The Procedure

On June 16, the Main Contact for each exhibiting company will receive an email from Minnesota Farmfest <ideag@ideaggroup.com> containing a registration link. This link is unique for each individual company/exhibit.

The main contact must choose one of the following registration options.

Option 1: Main Contact Registers All Staff

1. Access the registration link from your email and click view options
2. Select the maximum number of wristbands allotted based on booth size.
3. Select wristbands for each applicable show day (Tuesday, Wednesday, and/or Thursday). Be sure to select the “Included” Exhibitor Wristband option for each day to secure your free allotted wristbands.
4. If you need more wristbands than are allotted based on booth size, you may select to purchase them at this time.
5. Complete the registration process.
6. Main contact will receive an email containing multiple QR codes for the registered wristbands.

Important:
If the main contact secures wristbands for all staff, they are responsible for:

• Distributing QR codes or
• Collecting and distributing wristbands daily

Exhibit staff will not be admitted to the show grounds to retrieve a wristband if someone else has it.

Option 2: Staff Register Individually

1. The main contact forwards the unique registration link to booth staff.
2. Each staff member will:
   • Access the registration link from your email and click view options
   • Select one wristband per day they are working
   • If the allotment amount has been depleted for your company by other staff members, the staff member is able to purchase additional wristbands for $6 per day at this time in the registration process.
   • Complete the registration process
3. Each staff member receives an email with their own QR code(s).

The registration system will keep track of ticket allotments and will not allow staff to claim more allotted tickets than are assigned to the company. 

Wristband Pickup

• Setup Days: Visit the Show Office
• Show Days: Visit any gate on the show grounds

IDEAg staff will scan QR codes (mobile or printed) and distribute wristbands.

Entry Requirement:
Staff will not be admitted to the show grounds during show hours without either:

• A valid wristband or
• A QR code ready for scanning

Additional Wristbands

• Additional exhibitor wristbands may be purchased for $6 per wristband, per day
• Purchases can be made in advance through the online ticket portal or purchased on site
• PDF order forms are no longer accepted
• No refunds are available on wristbands

If you have questions or need additional assistance, please contact Pam Noffke at pnoffke@fb.org or call 651-384-1141.

Update Your Product Categories & Company Profile

It is important for exhibitors to update their digital profiles because the category information you provide will list your company in more than one place in the printed show program and in the online search tool. Click below for the instructions on updating your online profile and product categories.

Buy Tickets for Your Customers

Buy tickets for your customers at only $6 each. Tickets are personalized with your company name. Order as many as you need and we will print and ship them to you for distribution. You pay for only the first 20 tickets ($120) and then are billed following the show for tickets that are redeemed at the gates after the first 20 tickets.

Show Schedule

Exhibitor Move-In

Monday–Friday...........................8:00 a.m. – 5:00 p.m.
July 27 – Jul. 31

Saturday, Aug. 1........................8:00 a.m. – 4:00 p.m.

Sunday, Aug. 2.......................... Noon – 5:00 p.m.

Monday, Aug. 3.........................7:00 a.m. – 7:00 p.m.
 

Show Hours

Tuesday, August 4.....................8:00 a.m. – 4:00 p.m.

Wednesday, August 5..............8:00 a.m. – 4:00 p.m.

Thursday, August 6...................8:00 a.m. – 3:00 p.m.
 

Exhibitor Access During the Show*

Tuesday, August 4.....................7:00 a.m. – 5:30 p.m.

Wednesday, August 5..............7:00 a.m. – 4:30 p.m.

Thursday, August 6...................7:00 a.m. – Dusk
 

*Vehicles can enter/exit the show site each day of the show between
7:00 a.m.–7:30 a.m. After 7:30 a.m. all cars must be off the streets. Vehicles
can exit the show site after the show is closed from 4:00 p.m.–4:30 p.m.

Exhibitor Move-Out*

Thursday, August 6.................4:00 p.m. – Dusk

Friday, August 7........................8:00 a.m. – 6:00 p.m.

Saturday, August 8...................8:00 a.m. – 4:00 p.m.

Monday–Tuesday....................8:00 a.m. – 5:00 p.m.
August 10 & 11
 

*All exhibits must be removed from the show site by 5 p.m. on Tuesday, August 11, 2026.

Important Deadlines

Forklifts, Hydraulics, and Material Handling

Please read carefully. Complete and return this form to sign up for forklifting service.

Types of Services and Charges

• A $100 fee per exhibitor lot will be assessed for forklifting service if ordered and paid for on or before Wednesday, July 22, 2026.
• A $150 fee per exhibitor lot will be assessed for forklifting service if ordered after July 22, 2026. No services will be provided until payment has been collected.
• A $50 fee per exhibitor will be assessed for package delivery service (package(s) delivered to the on-site receiving area via FedEX, UPS, Speedee, etc., that requires a utility vehicle to deliver items to the exhibitor’s booth). If an exhibitor does not want to pay for this service, they will need to pick up their shipment from the receiving area. Please contact the show-site office for instructions where you can pick up your package(s).
• If you require hydraulics, please make arrangements with Show Management. Exhibitors using the hydraulics will be required to replenish the hydraulic fluid. The same fee structure for forklifting applies to hydraulics.
• Forklift fees are a one-time charge for move-in and move-out services.

Procedure

• Exhibitors requiring forklift or delivery service must submit the forklift form to IDEAg via email (with credit card info) or via mail (with check) by Wednesday, July 22, 2026 for priority service.
• When the exhibitor’s truck arrives on site and is ready to be unloaded, the exhibitor or driver will need to notify the show office that they are ready to unload. You can do so by calling the Farmfest site show office, 507-249-2222. Pre-ordered exhibitors will be given priority. No appointments will be taken.
• The truck driver must know what lot/booth number the delivery goes to.
• Forklift service is limited to 30 minutes at a time, if the lift cannot be completed in the 30 minute time period, then the company will be put back on the list for forklift service at a later time.
• For safety reasons, requests to use forklifts to raise people up for assembling or dismantling of displays will not be granted. Show management will supply a list of man-lift rental companies if needed.
• Forklifts are not permitted to enter or drive onto trucks. The trucking company or exhibitor is responsible for getting items in position so the forklift can lift the item from the ground or loading dock.
• Exhibitors and truck drivers are responsible for loading and unloading self-propelled vehicles. Please make arrangements prior to arrival. Show staff are not permitted to assist with the loading or unloading of self-propelled vehicles.

Please direct questions to one of our Operations Managers: Taylor Anderson, Taylor.Anderson@IDEAgGroup.com, 651-316-4373; or Megan Asleson, Megan.Asleson@IDEAgGroup.com, 651-316-4372.

Lodging During Farmfest

Book lodging for the show at one of the area hotels or campsites. The official hotel of Farmfest is the Jackpot Junction and, new for 2026, the official campsite is Vic's Wild West Grill & Campground. Book your campsite today!

Vic's Wild West Grill is also offering food, fun, and music for after Farmfest hours so invite your customers out to join you for an entertaining evening at Vic's! 

Insurance Forms Example

See the document below for an example of the insurance forms you need to provide as an exhibitor.

Company shall secure and maintain, at its expense, at all times during the Event, the following insurance with limits no less than listed below: (a) Workers compensation and employer’s liability insurance in accordance with the laws of the State where the Event is located; (b) comprehensive general liability insurance for personal injury, contractual liability, and operation of mobile equipment, and products liability; (c) automobile liability insurance; and (d) sufficient insurance to protect the Company’s personal property and the property of its employees, representatives, agents, servants, contractors, guests, licensees and invitees at the Event.

• Class 1 Exhibitor (Exhibitors with a 10’ x 10’ booth that do not exhibit equipment or chemicals):
  General Liability—$1,000,000 each occurrence and $2,000,000 each occurrence
  Automobile Liability—$500,000 each occurrence
• Class 2 Exhibitor (All other exhibitors):
  General Liability—$1,000,000 each occurrence and $2,000,000 each occurrence
  Automobile Liability—$1,000,000 each occurrence
  Umbrella Liability—$1,000,000 each occurrence
   

All such insurance shall be primary and shall name IDEAg and its owners, subsidiaries and affiliates and the Event facility owner and manager as additional insureds. All coverage shall be written on an occurrence basis. IDEAg RESERVES THE RIGHT TO PROHIBIT COMPANY FROM SETTING UP OR OPERATING ITS BOOTH WITHOUT
HAVING PROVIDED A CERTIFICATE OF INSURANCE. Exhibitors are required to submit a copy of their Insurance Certificate to IDEAg Group by Friday, July 17, 2026.

Official Vendors & Suppliers

This helpful document will provide you vendor contact information for resources such as booth furnishings, tent rental, lawn mowing and much more.

Official Food Vendors

Providing food in your booth for attendees or staff? Make sure you order from this list of fantastic food vendors. 
 

Sponsorship & Advertising Guide

You can check out a list of available sponsorships and ads by heading over to our Sponsorship page. These are updated real time so you can see what has been sold and what is still available.

Exhibitor Lounge

The exhibitor lounge is open 7AM to 4PM every day of the show. We welcome all exhibitors to enjoy the available coffee, water and snacks. You can use the lounge to catch up on emails, take a business call, or just get out of the heat for a bit. It is in booth 520E near the show office.

Thank you to our sponsors Redwood County Economic Development, Redwood Area Chamber & Tourism and Redwood Chamber Ag Committee.

Contact the Sales Team

Mark Gold, Director, Event Sales
651-384-1160 | Mark.Gold@IDEAgGroup.com

Scott Odin, Event Sales Representative
651-316-4369 | Scott.Odin@IDEAgGroup.com

Neil Southworth, Event Sales Representative
651-316-4371 | Neil.Southworth@IDEAgGroup.com

Can’t find what you’re looking for? You may also call 800.827.8007.