Exhibitor Resources

Welcome to exhibitor resources – your one-stop shop for all the Farmfest exhibitor information you need including the exhibitor manual, schedules, deadlines and much more.

Exhibitor Manual

This manual provides information on necessary rules, regulations, services, and show information for the 2025 event. Please share the enclosed materials with your operations and on-site teams.

Digital Booth Technology

We have upgraded our digital booth technology to make it easier for you to upload your company information on the digital floor plan and easier for our attendees to access that information on Farmfest.com. Welcome to 3e from EXPOCAD! For detailed directions on updating your company's product categories and digital booth profile, visit this page.

Update Your Product Categories & Company Profile

Show Schedule

Exhibitor Move-In

Monday–Friday...........................8:00 a.m. – 5:00 p.m.
July 28 – Aug. 1

Saturday, Aug. 2........................8:00 a.m. – 4:00 p.m.

Sunday, Aug. 3.......................... Noon – 5:00 p.m.

Monday, Aug. 4.........................7:00 a.m. – 7:00 p.m.
 

Show Hours

Tuesday, August 5.....................8:00 a.m. – 4:00 p.m.

Wednesday, August 6..............8:00 a.m. – 4:00 p.m.

Thursday, August 7...................8:00 a.m. – 4:00 p.m.
 

Exhibitor Access During the Show*

Tuesday, August 5.....................7:00 a.m. – 5:30 p.m.

Wednesday, August 6..............7:00 a.m. – 4:30 p.m.

Thursday, August 7...................7:00 a.m. – Dusk
 

*Vehicles can enter/exit the show site each day of the show between
7:00 a.m.–7:30 a.m. After 7:30 a.m. all cars must be off the streets. Vehicles
can exit the show site after the show is closed from 4:00 p.m.–4:30 p.m.

Exhibitor Move-Out*

Thursday, August 7.................4:00 p.m. – Dusk

Friday, August 8........................8:00 a.m. – 6:00 p.m.

Saturday, August 9...................8:00 a.m. – 4:00 p.m.

Monday–Tuesday....................8:00 a.m. – 5:00 p.m.
August 11 & 12
 

*All exhibits must be removed from the show site by 5 p.m. on Tuesday, August 12, 2025.

Important Deadlines

Forklifts, Hydraulics, and Material Handling

Please read carefully. Complete and return this form to sign up for forklifting service.

Types of Services and Charges

• A $100 fee per exhibitor lot will be assessed for forklifting service if ordered and paid for on or before Wednesday, July 23, 2025.
• A $150 fee per exhibitor lot will be assessed for forklifting service if ordered after July 24, 2024. No services will be provided until payment has been collected.
• A $50 fee per exhibitor will be assessed for package delivery service (package(s) delivered to the on-site receiving area via FedEX, UPS, Speedee, etc., that requires a utility vehicle to deliver items to the exhibitor’s booth). If an exhibitor does not want to pay for this service, they will need to pick up their shipment from the receiving area. Please contact the show-site office for instructions where you can pick up your package(s).
• If you require hydraulics, please make arrangements with Show Management. Exhibitors using the hydraulics will be required to replenish the hydraulic fluid. The same fee structure for forklifting applies to hydraulics.
• Forklift fees are a one-time charge for move-in and move-out services.

Procedure

• Exhibitors requiring forklift or delivery service must submit the forklift form to IDEAg via email (with credit card info) or via mail (with check) by Wednesday, July 23, 2025 for priority service.
• When the exhibitor’s truck arrives on site and is ready to be unloaded, the exhibitor or driver will need to notify the show office that they are ready to unload. You can do so by calling the Farmfest site show office, 507-249-2222. Pre-ordered exhibitors will be given priority. No appointments will be taken.
• The truck driver must know what lot/booth number the delivery goes to.
• Forklift service is limited to 30 minutes at a time, if the lift cannot be completed in the 30 minute time period, then the company will be put back on the list for forklift service at a later time.
• For safety reasons, requests to use forklifts to raise people up for assembling or dismantling of displays will not be granted. Show management will supply a list of man-lift rental companies if needed.
• Forklifts are not permitted to enter or drive onto trucks. The trucking company or exhibitor is responsible for getting items in position so the forklift can lift the item from the ground or loading dock.
• Exhibitors and truck drivers are responsible for loading and unloading self-propelled vehicles. Please make arrangements prior to arrival. Show staff are not permitted to assist with the loading or unloading of self-propelled vehicles.

Please direct questions to one of our Operations Managers: Taylor Anderson, Taylor.Anderson@IDEAgGroup.com, 651-316-4373; or Megan Asleson, Megan.Asleson@IDEAgGroup.com, 651-316-4372.

Wristband Rules & Request Form

In order to streamline the exhibitor check-in process, we will provide each exhibiting company an allotment of daily wristbands. Each show day will have a corresponding wristband that must be worn to access show grounds. The exhibitor wristbands are meant for employees working the booth only. Please see the Sponsorship Guide for discounted attendee tickets to pass out to your customers.

The allotment is based on booth size:

Indoor Booths
10 x 10 — 4 per day
10 x 20 — 6 per day
10 x 30 — 8 per day
20 x 20 — 10 per day
20 x 30 — 10 per day

Outdoor Booths
25 x 50 — 5 per day
50 x 50 — 6 per day
50 x 75 — 7 per day
50 x 100 — 7 per day
Seed Row Lots — 14 per day

Pick-up Options
Wristbands should be picked up at the show office during move-in or at Gate 2 on show days. There are two methods for retrieving your wristbands:

1. A booth representative can sign out the entire allotment of wristbands. NOTE: If a representative takes all of your company’s wristbands, they are responsible for the daily distributions. Exhibit Staff will not be let in to retrieve their wristband if they are in the booth with the representative.
2. Booth staff can individually sign out their wristbands.

If you need more wristbands than allotted, exhibitors can purchase additional wristbands for $6 each in advance of the show.

There are no refunds on wristbands.

Insurance Forms Example

See the document below for an example of the insurance forms you need to provide as an exhibitor.

Company shall secure and maintain, at its expense, at all times during the Event, the following insurance with limits no less than listed below: (a) Workers compensation and employer’s liability insurance in accordance with the laws of the State where the Event is located; (b) comprehensive general liability insurance for personal injury, contractual liability, and operation of mobile equipment, and products liability; (c) automobile liability insurance; and (d) sufficient insurance to protect the Company’s personal property and the property of its employees, representatives, agents, servants, contractors, guests, licensees and invitees at the Event.

• Class 1 Exhibitor (Exhibitors with a 10’ x 10’ booth that do not exhibit equipment or chemicals):
  General Liability—$1,000,000 each occurrence and $2,000,000 each occurrence
  Automobile Liability—$500,000 each occurrence
• Class 2 Exhibitor (All other exhibitors):
  General Liability—$1,000,000 each occurrence and $2,000,000 each occurrence
  Automobile Liability—$1,000,000 each occurrence
  Umbrella Liability—$1,000,000 each occurrence
   

All such insurance shall be primary and shall name IDEAg and its owners, subsidiaries and affiliates and the Event facility owner and manager as additional insureds. All coverage shall be written on an occurrence basis. IDEAg RESERVES THE RIGHT TO PROHIBIT COMPANY FROM SETTING UP OR OPERATING ITS BOOTH WITHOUT
HAVING PROVIDED A CERTIFICATE OF INSURANCE. Exhibitors are required to submit a copy of their Insurance Certificate to IDEAg Group by Friday, July 18, 2025.

Official Vendors & Suppliers

This helpful document will provide you vendor contact information for resources such as booth furnishings, tent rental, lawn mowing and much more.

Official Food Vendors

Providing food in your booth for attendees or staff? Make sure you order from this list of fantastic food vendors. 
 

Sponsorship & Advertising Guide

You can check out a list of available sponsorships and ads by heading over to our Sponsorship page. These are updated real time so you can see what has been sold and what is still available.

Exhibitor Lounge

The exhibitor lounge is open 7AM to 4PM every day of the show. We welcome all exhibitors to enjoy the available coffee, water and snacks. You can use the lounge to catch up on emails, take a business call, or just get out of the heat for a bit. It is in booth 520E near the show office.

Thank you to our sponsors GreenSeam, Redwood County Economic Development, Redwood Area Chamber & Tourism and Redwood Chamber Ag Committee.

Farmfest Grounds Exhibitor Map

Use the link below to see a map of the show grounds and list of who exhibited at the show.

Contact the Sales Team

Mark Gold, Director, Event Sales
651-384-1160 | Mark.Gold@IDEAgGroup.com

Scott Odin, Event Sales Representative
651-316-4369 | Scott.Odin@IDEAgGroup.com

Neil Southworth, Event Sales Representative
651-316-4371 | Neil.Southworth@IDEAgGroup.com

Reilly Neeson, Associate Event Sales Representative
651-316-4374 | ReillyN@IDEAgGroup.com

Can’t find what you’re looking for? You may also call 800.827.8007.