Top 6 Reasons to Exhibit at a Trade Show

Trade shows have always been an integral part of the business and buyer experience. They are a unique marketing opportunity for businesses to interact with a captive audience who are interested in learning more about different brands, products displayed, and finding solutions to their specific needs.

With the rise of digital marketing, accessibility is at our fingertips and customers are looking now more than ever for that personalized touch. The value of trade shows cannot be understated as they offer in-person networking to build your business’s visibility and credibility within your direct market.

So read on to learn more about all the benefits your business can gain from exhibiting at a trade show.

1) Increase Brand Awareness

One of the main goals of a trade show is to raise brand visibility. As markets continue to become more competitive it is important to use branding to attract new leads and remain consistent with existing customers. Businesses of all sizes can strengthen their branding by creating booths that display the authenticity of the brand. Plus, most trade shows offer marketing opportunities to further highlight your brand beyond your booth. Make sure your brand presence will stand out throughout the show and stay present in each attendee’s mind.

2) Gain Industry Insights

Keeping up with industry research and trends is crucial to meeting the needs of your customers. Trade shows put cutting edge developments at the forefront and allow businesses to assess industry trends. This also means gaining insights into your competitors and where your business stands compared to them. Seize the chance to learn more about the industry and network with other professionals, the next big idea for your business could come out of a conversation or walk around the trade show floor.

3) Generate Leads

Trade shows offer businesses the opportunity to get in front of tons of potential customers. Even though markets have moved toward digital efforts it is really those on the ground conversations that connect best with customers. Trade show attendees are there with a purpose and intend to connect with exhibitors for research and open discussions. Conversations on the show floor are an effective means of building trust and producing quality new business.

4) Connect with Existing Customers

Networking with existing customers is crucial on the trade show floor. It gives businesses the opportunity to listen to customer feedback, and better understand the buyers’ journey so that customer needs are being met. For businesses, trade shows can offer the rare opportunity to arrange meetings with so many customers in one location. The insights gained can be lucrative in reaffirming customer relations and improving the business.

5) Showcase Your Products

Nothing beats getting that latest, greatest product your company has launched in front of attendees. Showcasing the innovative technology and services your company has is a great way to stay ahead of the competition. Hosting product demonstrations in your booth is a fantastic way to utilize your space, but don’t discount the value of doing a longer product demonstration or educational session. Ultimately allowing customers to experience your products firsthand will help drive sales and maintain interest post show.

6) Make Sales

At the end of the day the statistics on attendee buying power and trends don’t lie. According to Conference Source on average, 82% of attendees have buying authority, 74% of the attendees will likely buy interesting products seen on the trade show floor, and 49% of attendees will make at least one product purchase at the show. Attendees at trade shows are seeking solutions to their problems, so it is paramount that your business captures the attention of attendees that are going to make a purchase on the spot or collect research to make future purchases.

Exhibiting at a trade show offers a plethora of unique benefits and experiences that are hard to find anywhere else. Make sure to seek out shows that meet the specifics of your target market so your business can maximize your experience. Investing the time and budget into exhibiting is still one of the best ways to promote your brand, maintain customer relations, and stay abreast of trends in your industry.

If agriculture and farming is the industry most appropriate for your product or service, see why Farmfest is the perfect trade show for your organization.